Renowned for its dedication to both employees and customers, China Trust launched a series of impactful communication initiatives to mark its 50th anniversary. JCA leveraged digital engagement to generate public interest around the theme of “home,” encouraging people to share heartfelt stories of family connections. We also designed and developed a dedicated website and launch-day activities for the “Home Run Taiwan” campaign—a nine-day, nonstop marathon event— encouraging participants to express their love for family and extend that sense of care to their homeland.