In 2009, with the historic reopening of cross-strait travel, Amway China, in collaboration with Amway Taiwan, became the first private enterprise to promote tourism between Taiwan and mainland China. The incentive tour they organized for 12,000 top Amway’s business owners in China sparked interest in Taiwan as a destination for Chinese travelers. Amway made history again in 2013, organizing a second large-scale incentive tour to Taiwan, this time pioneering a “group individual travel” model. JCA was honored to support these landmark events, managing issue resolution and overseeing comprehensive media communications and news bureau operation, preserving a lasting record of these milestone achievements.